In an era when online stores pop up like mushrooms after rain, e-commerce is an industry where there is no room for stagnation and lack of development. One of the elements that you need to have in an e-shop is electronic payments. Why is this so important?
Electronic payments in the online store
Electronic payments are the most frequently chosen way of paying for orders, so anyone who wants their store to prosper should consider them. How can I pay online? The most traditional form, chosen most often by older generations, is a traditional transfer to a given account. It is also popular to pay by card: payment or debit card, it is also possible to use the so-called prepaid card. Online transfers, for example via PayU, Tpay.com or Przelewy24, are the fastest-gaining form of recognition among users. It is difficult to indicate the best type of payment because it depends largely on the target group of the store. However, it is wise to equip the store with as wide a range as possible.
Payment methods and abandoning the basket
Why is integrating the store with electronic payments so important? First of all, because the inability to pay, e.g. by online transfer, increases the likelihood that the customer will abandon the already filled cart. The main reason for this is that he simply won’t feel like going through a complicated procedure associated with a traditional bank transfer. When the payment is easy, quick and pleasant, the customer will choose what he wants and will complete the transaction without unnecessary extension. The more difficult the payment system is to use, the faster the customer will leave the store and enter the competition. Another thing is that a small selection of payment methods can arouse the distrust of your online store.
Secure online payments
Internet payments are not something natural for everyone and they are still associated with a certain degree of distrust and fear that something may go wrong. Therefore, it is extremely important to ensure consumers that the store is secure – all you need is to provide it with an SSL certificate. Probably the biggest fear accompanies users when providing their payment card number. Although in the USA, for example, there is no problem with it, Poles are still somewhat reluctant when it comes to this form of payment, and so it’s better not to force anyone to do so. Well-known payment methods inspire trust, and their large selection confirms the belief that spontaneous purchases will not end in unpleasant consequences.
Speed and convenience
The lion’s share of Internet users buys using phones and tablets while on the move: by tram or waiting for a meeting. Shopping is spontaneous and making transactions takes just a few minutes. Depriving a client of this possibility is tantamount to scaring him away, perhaps forever. It should also be remembered that the faster the payment is settled, the more efficiently the shipment can be carried out. This, in turn, contributes to greater customer satisfaction and subsequent purchases from his account.
How to integrate the store with electronic payments?
As you can see, offering consumers the opportunity to pay online in many different ways is a must that cannot be escaped if we want to develop an e-store. How to do it? In the beginning, of course, you need to choose a payment system, which involves a thorough analysis of the offer of different suppliers. Next, registration, familiarization with the detailed terms of the contract, selection of appropriate tools and provision of appropriate documentation are required.
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The very process of integrating the store with electronic payments may not be difficult, but choosing the best offer and “paperwork” can overwhelm and take a lot of valuable time. If you do not know how to go about it or simply prefer to deal with other matters related to the development of the company, please contact us. We are happy to help!